The Roguerulebook.

Pitching costs money, and we don’t think you should pay for work we do trying to win other clients. So we don’t pitch, which means we don’t hide those costs in your fees.

You work directly with experienced strategists and creatives. No unnecessary layers or expensive big agency infrastructure.

We agree the work, the cost and the timing upfront. No retainer is required. We trust you’ll come back because we’ve done a great job, not because a contract keeps you here.

Where we can agree clear measures of success, we’re happy for part of our fee to depend on the results we achieve. That keeps the pressure on us to keep improving results.

You know your organisation. We bring our experience and ideas, share what we know and work alongside your own teams to make the work as strong as it can be. We’re here to strengthen your teams, not compete with them.

We use the insight you already have. If we don’t understand what matters to your audience, we’ll find out. Then we build the work around what we learn together.

Always feel free to challenge our work. Tell us what you think, and we’ll do the same. Together, we make the work as strong as it can be.

We don’t pretend to be brilliant at everything. We bring in the expertise your project needs, when it needs it.

You’ll always know what you’re paying for, with no hidden markups. If the scope changes, we agree any additional cost with you before doing the work.

We won’t follow a brief blindly. If we see a stronger way to solve the problem, we’ll speak up and explore it with you.

Working together should be exciting. Through honest conversations and shared ideas, we create work we can all be proud of.